Complete Online Marketing Solution

Search Engine Optimisation (SEO) is one of the main online marketing strategies to attract traffic towards your site. It is of no consequence to have a good and expensive website if no one can find it. In 2008, over 87% of Internet users visited search engines to find products and services. Successfully marketing your website will significantly increase the amount of quality traffic visiting your web site.

At Seganta, we use a number of up to date strategies to ensure your company appears as high as possible on search engine rankings for categories relating to you products or services. These are briefly described below.

Search Engine Optimisation

The first stage of any SEO campaign is to conduct a critical review of your existing site and make sure it is search engine compatible. The major search engines - Google, Yahoo and MSN - prefer websites that are user friendly and contain relevant material. The closer your site adheres to these rules the easier it will be for it to climb up the rankings. Our team will ensure that your site is fully search engine optimised by adding, with your input, some keywords, phrases, articles and even new web pages.

Submissions

After the optimisation process, the team will manually submit your website pages to all of the top search engines in the UK. We will also submit your website link to numerous online directories which are relevant to the services you are offering. The benefit of this is that the more places your website is listed online, the more the search engines will feel your site is important and raise it higher in the search engine results.

Link Building

This is an optional and highly recommended strategy of an SEO campaign. Search engines favour sites which have links on other relevant websites directing traffic to their pages. We will research and locate good quality sites in your market and approach them for the possibility of exchanging links. A well planned and quality link building campaign will improve your rankings in all the major search engines resulting in increased number of visitors to your site.

Pay Per Click Advertising Solution

An alternative to an SEO campaign is a PPC campaign. PPC advertising works by paying search engines to appear on the first page of their results for certain keywords. The more you pay the higher up the page you will appear. Payment becomes due every time a potential customer clicks on your site from the search engines results. This form of marketing is particularly useful for e commerce sites.

The great advantage of a PPC campaign is that, unlike an SEO campaign which may take months before you notice any significant benefit, the PPC campaign results are instant. You could be on the first page of Google receiving huge volumes of traffic within minutes. However, the more competitive the market the more expensive the keywords, resulting in a high cost per click

Seganta are currently managing many PPC campaigns for successful businesses in the most cost effective way. We ensure they appear at the top positions in all the major search engine results whilst paying as less as possible. This is achieved by gaining a better understanding of our client’s products and services and analysing how the key words are performing. We will then organise campaigns on the most cost effective keywords.

Email Marketing and Newsletters

Many mismanaged email marketing campaigns can be a waste of time, a source of irritation to recipients and often yield negative results. However, if managed responsibly Email marketing can be a powerful and cost effective marketing tool available to any business.

Seganta can create what is known as an OPT-IN database system on your website which automatically saves the details of your target customers. This can be collected over a period of time and any marketing emails will be sent to those in the database instantly. You can also purchase customer details from an affiliate website for customers that have expressed an interest in finding out about products and services from associated third party companies.

Having an OPT-IN system ensures that the email marketing only reaches those who had expressed an interest. Therefore, there are no legal issues and no irritation to recipients and ultimately result in more sales. Our graphic designers and marketing experts can create effective marketing emails to achieve this.

Grow Your Business with our Affiliate Solution

Affiliate marketing is an extremely effective strategy for selling. Seganta can create an affiliate page on your website to allow potential partners to enquires about possibilities of promoting your products and services on their websites for a commission fee.

This can be an extremely cost effective solution as there are no ongoing marketing costs beside an initial set up fee. Another benefit is other partners are promoting your products and services for you. The only payment is the affiliate’s commission. It is an economic way to market your products and services with maximum online exposure.

We can also proactively seek out and approach potential affiliates on your behalf to set up several partnerships. Once established Seganta we will also create a user friendly administration section to evaluate the performance of your partners. This section enables you to monitor performances of the partners with sales figures and the commission owed.