freewebanalysis
theremovels
case-studies

Website Optimisation

One of the most important ingredients of a successfully ranked website is Search Engine Optimisation. Google works similarly to a library. Instead of books it has websites. If a request for information is submitted, the search engine will list web pages in order of relevance and usefulness instantly. Optimising ensures each of your websites pages content is well understood and properly indexed in the search engines.

Below are outline of some of the main techniques used in Website optimisation

XML Sitemap

This is where we create a list of URLS to be included in Google's database.

HTML Sitemap

This is similar as above but it's in a text format. It summarizes all the pages in your website and is especially useful in guiding search engine bots through the site.

Content optimisation

It is extremely important that your website has useful information, it is easy to navigate and contains your keywords. We can either create this or advise you on this aspect.

Per Page Heading Tag optimisation

Bespoke robots.txt Search Engine Friendly URLs where possible

META Tags Optimisation

We will optimise the meta description and meta keywords on each page, which are invisible to visitors but extremely important for search engines to understand the content of the page.

ALT Tags

Search engines cannot read the text printed on the images and we will put the ALT tags and titles with each image and video so search engines can understand the content of the images and videos used on the website.

We know that a search engine does not read a site like a human does; it reads it in certain codes. Seganta ensures that all the coding of your site is compatible with all the major search engines guidelines. This includes creating a site map solely for the purpose of enabling the search engines to work its way through your site with ease. We will tag all your pages with meta descriptions which is a key to describe the content of the page. Take Google for example, on their home page there are several ways in which your site has the potential of reaching the first page. It can be through text, google images, videos and news. We ensure all these are correctly labelled for Google to use in its search results.