freewebanalysis
theremovels
case-studies

Conversion Optimisation

Conversion optimization is an area which is often overlooked by companies looking to increase their sales. There seems be a misnomer that "more visitors, better the sales." However provisioning for visitors means extra budget on marketing and therefore less profitability. Conversion Optimisation is an extremely useful tool which can achieve the same effect without having to spend extra revenue.

 

This technique is equivalent and similar to high street stores, spending money on product placement, displays, lighting and decorations to entice visitors inside to make that purchase. The web is even more difficult to keep customers browsing on their pages as another site is just a click away. It is vitally important, therefore that the home page engages visitors and entices them to search the whole site.

For Example
Conversion Optimisation will work in such a way that, for example, if we find people are coming to your homepage and leaving straight away, we will advise you on either a redesign or having some eye catching offers to draw those individuals in.

We will use a number of online tools such as Google analytics to
study consumer behaviours on your site and find answers to the
following

  • How long they spend on your site?
  • Which pages are frequently visited?
  • What percentages of the visitors actually go through with purchasing?